I don’t think I knew it at the time, but on that day I started building a brand. My digital footprint had come much earlier, I was lucky enough to get online at home in 1995. I took to the internet quickly – I could find out facts, publish my opinions and even talk to people across the globe. My first website went live within weeks of getting online. For my first few years online, I did this all through an alias, hidden behind a silly name.